Bud Light - Keeps It coming. Budweiser, sometimes referred to as Bud, is a global pale lager brand owned by the St. Louis–based Anheuser-Busch company. Budweiser is produced in various breweries located around the United States and the rest of the world. Budweiser is one of the major breweries that emphasize humorous advertising campaigns, such as the "Real Men of Genius" radio commercials for Bud Light, recently moved to television. The spots feature an over-the-top, 1980s-style rock ballad sung by Dave Bickler, the former lead singer of "Survivor", describing ordinary activities as if they were heroic. The campaign originally was called "Real American Heroes," but the name was changed. Some Bud advertising campaigns have entered the popular culture in the United States. They include a long line of TV advertisements in the 1990s featuring three frogs named "Bud", "Weis", and "Er", and a campaign built around the phrase "Whassup?". The company is known for its sports sponsorships, video game sponsorship, and (often) humorous advertisements.