The growing interest in cooking in Germany is a welcome trend for Fissler, an established company that has been making cookware for more than 160 years.

Fissler had been showing signs of its age and was lacking in new ideas for the future. But then the company decided to restructure its product line, and the numbers speak for themselves. 2007 was Fissler's most profitable year ever with earnings of 152 million euros. The company's success is due largely to CEO Georg Thaller, who modernized the business and combined top quality with top marketing strategies. In South Korea, for example, Fissler is as exclusive as Prada or Rolex. Luxury cookware "Made in Germany" - we take you behind the scenes.